Why is Facebook Advertising such an exciting Marketing Platform?

It’s lunchtime. You’re in the seemingly never-ending coffee shop queue, you pull out your phone and begin scrolling through your News Feed to pass the time.

You’re not alone, with over 1 Billion Daily Active Users Facebook is the go-to social media platform for those who want to pass the time connecting with friends, family and businesses around the globe.

As well as being a great source of entertainment and interaction, Facebook is also a great place to advertise your business. With 1.6 Billion people worldwide connected to a small business on Facebook, it is clear that users are embracing the opportunity to engage with their favourite brands and local businesses on the social media platform.  The high level of daily usage combined with user’s willingness to engage with businesses online means there is a very good chance you have an untapped audience ready and waiting for you to show them all you have to offer.

Facebook Advertising has a lot more to offer than just it’s huge user numbers. The company acknowledges that no two businesses are alike and have therefore created an advertising platform that gives you full control of where, how and to whom you are sending your ads so that you can meet your own specific goals.

Split into three main targeting categories; Demographics, Interests and Behaviours the service allows you to choose who you want to target your ads to with unbelievable specificity.

Are you a Photographer? Well, with Facebook Ads you can target those happy couples who need a professional to capture their special day. Just select the towns you operate in, people who are recently engaged as well as those who have liked pages related to Weddings, Bridal Magazines, Wedding Dress Designers and more.

Do you sell products for the Fitness Industry? Target by Job Title for Personal Trainers, Fitness Consultants and Gym Managers or try targeting those interested in specific Sports, Teams or Fitness Pages.

The possibilities are truly endless with the ability to narrow down the huge number of users on Facebook to the ones that matter most to you and your business.

Facebook also boasts a low Cost Per Click in comparison to its online competitors as well as the ability to control your Ad Spend by choosing the days and times of the week you want your ad to appear. The Ads Manager and Facebook Pixel also provide the ability to read your results and use this information to modify and boost your campaign further.

It’s because of all of the above and more that we at SiteWizard are so excited to have launched our own Facebook Advertising Service.

SiteWizard will work with you to identify the customers you want to target and create a campaign tailored to your needs. Your Account Manager will help guide you in choosing a structure that suits your business goals and your Project Co-Ordinator will work with you and our Design Team to create the visuals to draw the eye of potential customers.

Our Facebook Ads team will then work on building new audiences and setting up your ads then continue to monitor and adapt your campaign to ensure it is always working effectively.